Having a Google My Business Profile is very important for local and online businesses.
It’s free and will allow you to appear in local search results for questions specific to your product or service. Without local SEO, you will not appear on any local map list where Google displays search results for most local requests. When it comes to choosing your category, be specific. You have a far better chance of ranking “New Jersey Local SEO” or “New York SEO” than for general terms like “Local SEO” or “SEO”.
Local search results appear for people looking for products and services near their location. They are shown several places throughout the Map and Search. For example, you will see local results if you search for “new t-shirt web design” from your mobile device. Google will show you the exact type of matching web design company that you want to visit.
What Is Local SEO?
Local SEO starts with NAP (name, address, telephone) and then makes a quote (listing) on each of the other local listing sites like Yelp, Foursquare, Yellow Pages, etc. Having the same NAP information on your website is very important and essential. Adding accurate and complete information about your business always helps you with click though rates. It is important to get an updated and complete NAP website and other business-related information such as descriptions, hours, menus, photos etc. and then copy all information to GMB.
How To Improve Your Local Ranking?
To really improve your local ranking, you need to make a quote for your local business website, this can be on a local business listing (LBL) website such as yelp, foursquare, Yellow pages, Hot Frog etc. You can also request for a quote here Building, maintaining and cleaning local quote data is an important part of local SEO. This allows you to not only display your services on search engines like Google, Yahoo and Bing but also, more importantly, help your customers find you easily.
Customers like Positive Reviews
Another big ranking factor for local SEO is encouraging customers to leave positive reviews on your GMB list. Your star rating is also displayed on Google maps for search so a high ranking can also increase click-through rates from SERP’s as well. Google wants to translate your offline popularity into online. Therefore, getting positive reviews from your clients and customers is very important today, so it is important for business owners, managers or executives to communicate with their best clients and customers to get positive reviews from those who mention their products and services.
Comments can be great for Your Business
Comments are always the subject of research, whether positive or negative. With Google My Business, this can come from anyone, from field experts, regular customers or clients, and anyone. Reviews are one way to help your customers and clients raise their concerns with you, so it’s important to respond to them. For every negative review, the right response with your clarification is very important to change the impact to positive.
Google My Business shows customer data through their insights. By using insights, you will be able to see and analyze how people find your website for more information about your products and services, and what they are looking for. You can also see how many customers visit your website, and how many times they have seen products and information related to your service and where they left your website. This is very important data for your local SEO strategy, because you can immediately see how well you are performing, and see what new strategies and techniques you can use to further increase the volume of your business.
How To Improve Your Listing Even Further
Having an online business in the world today is a challenge, because you always face many competitors in your niche. It’s always important to find ways to stand out, and to optimize your Google My Business account. Using this tool, GMB, you will be able to provide the visibility your online business needs, and help potential customers find you easily.
To help your Business even further make sure you update your Google My Business account regularly, if you put a new product on your website, make sure to update your GMB Listing, This will help you in long term even with customers.
If you need any help with your GMB or are just curious how It can work for you don’t hesitate to get in touch with us.