If you’ve invested any energy browsing the web, then you would have come across banner ads. These little rectangular promotions show up on a wide range of Web pages and change extensively in appearance and topic, however they all share a basic function. If you are enticed by the graphics or see something you like you will click on them, that is why it is a great marketing tool, which when done right can help bring you traffic to your site/page/listing. Marketing is the lifeblood of every business. In this advanced age you need to be able to Grow your sales as well as your finances. There are numerous approaches to get your promoting message over, don’t dismiss the power of online display advertising. This type of advertising sells your item or service through appealing content such as graphics, animation and video.
Let’s have a look at some graphics and compare
When I first started out I was doing work for a client who has a charity helping two communities, which image would you click on? Sometimes a nice plain graphic really helps convey the message and you can use it in banner ads also.
Did you know That people have been using banner ads for 18 years now?However, as with any form of marketing, the most important question is always do they work? In my personal opinion, they can be a great source of traffic if put on the right websites, if you are selling fishing lines you would ideally love a banner on a fishing website. If you know your buyer and with the right campaign it can make for a very successful traffic source. Whenever it comes to web based promoting, Banner advertising is consistently the favored method to showcase your brand. Some Marketers will tell you that it is not an effective way to advertise, but we have seen great results with personal sites when we placed a banner ad. When it comes to branding, banner advertisement is always one of the most effective ways to market your service or just to make people know your brand. What really matters is design of your banner. If you effectively exploit the inherent advantages of banner ads, you can raise the public’s awareness of your product or service along with your bottom line. How Banner Ads can help your business
- Helps to target audience
- Can be cheaper than other marketing campaigns
- Capturing the market through re-promoting/re-targeting.
- Look like a big fish and gain trust.
- Benefit from “Geo-targeting.”
- Entice your target by knowing their interests.
- Get the ads featured on relevant sites.
- Use complete transparency to your advantage.
- Take advantage of A / B split testing.
- Enjoy lower marketing cost.